1、 1 中文 5900 字 ， 3600 单词， 2万英文字符 出处： Ukaj F. Internet Marketing and Online Consumer Behavior in the case of Kosovo marketJ. European Scientific Journal, 2015, 11(25).70-79 INTERNET MARKETING AND ONLINE CONSUMER BEHAVIOR IN THE CASE OF KOSOVO MARKET Fatos Uka Abstract Enterprises are constantly under i
2、nfluence of various factors which favor or impede conducting business. One of the factors which determines success of the business, is the manner in which enterprise adjusts to customer behavior and their needs. Development of internet has enabled new form of business for the enterprise and greater
3、opportunities of consumers in fulfillment of their needs. Marketing as a concept provides opportunity for acquaintance with consumer behavior during purchases, and a new approach is marketing or online marketing. A research looking into the relation: marketing behavior of the consumer with internet
4、media. It proves relation of application of marketing by the enterprise with consumer behavior towards the online offer of the enterprise. Consumer behavior recognition is a marketing objective of the enterprise. It enables application of adequate information technology tools in function of fulfillm
5、ent of consumer needs with offer of the enterprise. Keywords: E-marketing, consumer behavior, internet, media Introduction An enterprise which strives for success in its business must recognize the need for communication, and internet as a medium is represented as a challenge for management and sale
6、s representatives to acquire techniques and advantages of its use. It is internet as a dynamic system that provides opportunities for enterprises to build and apply marketing strategies, thus the enterprise should be informed, learn and interact with what its consumer want. A growing number of them (consumers) has adapted to new way of online purchases. It is concluded that for enterprises, doing business online is not a desire but need and aim. It should be mentioned that online marke
