1、字数：英文 3038 单词， 16505 字符；中文 5468 汉字 出处： Suzanne Amaro,Paulo Duarte.Travellers intention to purchase travel online: integrating trust and risk to the theory of planned behaviourJAnatolia An International Journal of Tourism and Hospitality Research.2016(3):1-12 外文文献： Travellers intention to purchase tr
2、avel online: integrating trust and risk to the theory of planned behaviour Abstract This study aims to determine which factors influence travellers intentions to purchase travel online by proposing and empirically testing a new model grounded on the theory of planned behaviour. In order to validate
3、the model, a web-based questionnaire was applied and a total of 1732 valid responses were obtained. The findings show that attitudes, perceived risk, and perceived b ehavioural control have significant effects on intentions to purchase travel online. However, contrary to what was expected, neither t
4、rust nor the influence of others seems to directly affect intentions to purchase travel online. Finally, the paper discusses the findings with the implications for theory and practice and makes several suggestions for future research. Key words online travel shopping; partial least squares; perceive
5、d risk; theory of planned behaviour; trust Introduction Given the importance of online travel shopping, considered in this study as the purchase of travel-related products over the Internet, it is crucial to examine which factors influence travellers to purchase online (Kah, Vogt, & Mackay, 2008). U
6、nderstanding travellers online behaviour is the core interest of online travel providers aiming to stimulate online travel purchases. Travel has a competitive online market, where travel retailers compete among themselves as well as against traditional travel agencies. In a competitive fast expanding virtual marketplace, online consumer behaviour is a priority issue for practitioners (Constantinides, 2004). Knowing the driving forces that determine travellers intentions to pur
