1、中文 1990 字 ， 1200 单词， 7000 英文字符 文献出处： Wamba S F, Carter L. Twitter adoption and use by SMEs: An empirical studyC/System Sciences (HICSS), 2013 46th Hawaii International Conference on. IEEE, 2013: 2042-2049. 原文 Twitter Adoption and Use by SMEs: An Empirical Study Wamba, Samuel Fosso; Carter, Lemuria A
2、bstract Social media tools are used by firms to create and capture business value. In this study, we synthesize emerging literature on social commerce, social media, and the diffusion of innovation to identify the role that organizational, managerial and environmental characteristics of SMEs play in
3、 the adoption of Twitter. To test the model, we administered a survey to 453 SME mangers from the United States, the United Kingdom, Australia and India. The results of logistic hierarchical regression indicate that firm innovativeness, age and geographic location have a significant impact on Twitte
4、r adoption by SMEs. Implications for research and practice are discussed. Introduction Social media tools such as Facebook and Twitter have emerged as new channels which are constantly used by firms to create and capture business value. Prominent advantages of social media tools include: (a) their c
5、apacity to enable improved consumer shopping experiences, by leveraging outputs such as buying-experience information among friends and relatives, and real-time sharing of purchase activities with friends before taking final purchasing decisions , all of enables such channels to play a critical role
6、 in the business environment by attracting and retaining online consumers ; (b) their ability to allow a given organization to communicate and collaborate not only with its customers, but also with its suppliers , ; and (c) their impressive capacity to establish relationships of trust among supply chain partners, as well as to identify prospective business partners in terms of B2B selling .One researcher states, Social media are changing the way companies can interact and engage with the
