1、字数： 3126 单词， 16730 字符； 5358 汉字 出处： Riadh Ladhari,Mlissa Michaud.eWOM effects on hotel booking intentions, attitudes, trust, and website perceptionsJInternational Journal of Hospitality Management.2015,46(3):36-45 外文文献： eWOM effects on hotel booking intentions, attitudes, trust, and webs
2、ite perceptions Abstract The objective of the study is to examine the effect of comments generated on Facebook on the choice of a hotel. More specifically, it focuses on the study of the influence of comments written by Facebook friends on the intentions of booking a hotel, the trust in the ho
3、tel, the attitude toward the hotel, and the perception of its website. The research also examines the moderator role of Internet users trust in those comments on these relations. To test these effects, an experimental design was created by manipulating the valence of the comments (positive vs. negat
4、ive). A survey among 800 university students has confirmed all the hypotheses of the study on the influence of comments generated on Facebook in the users decision-making process. Keywords: Electronic word of mouth; Facebook; Online reviews; Attitude and trust toward hotel; Booking intentions 1.Intr
5、oduction The importance of WOM is well established, especially in the field of information retrieval and purchase decisions, particularly in the tourism and hospitality industry (Liu and Park, 2015). With the introduction of social media and digital channels, its influence has expanded exponentially
6、; while conventional word of mouth is limited to a social, often personal, network which is quite narrow and confined, word of mouth on the Internet (hereafter eWOM) has a reach over a worldwide network. With the rapid growth of Web 2.0 applications and communication platforms, and the explosion of the bidirectional exchange of information on consumer products and services, simple “conversation channels” (online notifications, reviews, opinions or recommendations) have become a source of real opportu
