1、英文 2800 单词， 15500 字符；中文 5100 汉字 出处： Wardono P, Hibino H, Koyama S. Effects of Interior Colors, Lighting and Decors on Perceived Sociability, Emotion and Behavior Related to Social DiningJ. Procedia - Social and Behavioral Sciences, 2012, 38:362-372. 外文文献： Effects of Interior Colors, Lighting and Dec
2、ors on Perceived Sociability, Emotion and Behavior Related to Social Dining Prabu Wardono, Haruo Hibino, Shinichi Koyama Abstract Todays customers tend to select eating-places for satisfying pleasures through experiential socialization. This study explores how color, lighting and dcors have effects
3、on customers perceived sociability, emotion and behavioural intention on social dining occasions. Experimental method was used and 162 senior students were involved. The results showed that the restaurant with monochromatic colors, dim lighting and plain dcors yielded a statistically significant dif
4、ference in the entire dependent variables with almost any other interior conditions on romantic dining, as opposed to the case of casual dining. Further research on subtler and diverse dimensions of interior element is suggested to enrich previous findings. Keywords: Interior elements, perceived soc
5、iability, social dining behavior 1. Introduction After the post-industrialization era that we have been through where foods and drinks are abundant and ubiquitously offered, consumer motives of consumption have shifted from meeting our basic nutritional needs to a more pleasurable experience (Macht
6、et. al, 2005). The development of atmospheric eating-places has gained more interests among restaurant owners to attract customers who seek exceptional and extraordinary places for leisure (Scott, et. al, 2009). This trend clearly indicates how customers celebrate experience economy. In such economic situation, tourism or retail business investors are focusing their attention on innovating their goods and services trying to transform them into experience products that are memorable t
