1、 I 题目：塑造当代中国企业文化的初步思考 摘要摘要 进入世纪，我国己成为世界贸易组织的成员国，全方位的开放，使我国经济 发展面临激烈的国际竞争。 本文针对当代中国企业对于企业文化建设的认识不足 以及企业文化建设中存在的问题， 分析了企业文化建设具有在保障我国现代企业 制度改革成功和造就企业核心竞争力， 为企业赢得竞争优势的重要意义的理论基 础，并在分析造成我国当前企业文化建设存在的主要问题的原因基础上，借鉴成 功企业文化建设企业海尔的企业文化建设经验， 对我国企业进行企业文化建设 的路径进行了探讨，提出了从宏观上优化企业文化建设外部环境，在企业微观上 要以“领导人文化”建设为切入点，强化管理
2、行为，建设企业文化的新时期企业 文化建设思路。 关键词关键词：企业文化，企业核心竞争力，企业文化建设路径，领导人文化 II Abstract In the 21st century, China has become a member of the world trade organization. With the all-round opening up, Chinas economic development is facing fierce international competition. In view of the insufficient understanding of c
3、ontemporary Chinese enterprises on the construction of enterprise culture and the problems existing in the construction of enterprise culture, this paper analyzes the theoretical basis of the important significance of the construction of enterprise culture in ensuring the success of Chinas modern en
4、terprise system reform, cultivating the core competitiveness of enterprises and winning competitive advantages for enterprises, Based on the analysis of the reasons for the main problems existing in Chinas current enterprise culture construction, and drawing on the experience of Haier, a successful enterprise in enterprise culture construction, this paper discusses the path of enterprise culture construction in Chinas enterprises, and puts forward that the external
