1、字数：英文字数：英文 31073107 单词，单词，1734917349 字符；中文字符；中文 54595459 汉字汉字 作 者 及 出 处 ：作 者 及 出 处 ： Idzikowski A, KuryIdzikowski A, Kury o P, Cyganiuk J, et al. Customer o P, Cyganiuk J, et al. Customer Relationship Management (CRM)Relationship Management (CRM)- -Philosophy and its Significance for the Philosophy
2、and its Significance for the EnterpriseJ. System Safety: HumanEnterpriseJ. System Safety: Human- -Technical FacilityTechnical Facility- -Environment, Environment, 2019, 1(1): 10042019, 1(1): 1004- -1011.1011. 外文文献外文文献 Customer Relationship Management (CRM)-Philosophy and its Significance for the Ent
3、erprise Abstract The article presents the CRM (Customer Relationship Management) philosophy. The principles of building the CRM strategy, enabling building and strengthening ties with the client (including ensuring its safety in relationship with a company), thanks to which the company can expect co
4、ntinuous sales, have been presented. Exemplary tools used in CRM (such as: call centre, contact centre, key account management) are listed and described. An attempt has been made to assess the cost-effectiveness of implementing the CRM philosophy in the enterprise based on the SWOT analysis. The strengths, weaknesses, opportunities and threats of such an undertaking were analysed, and the results were presented in the summary and final conclusions. Keywords: CRM (Customer Rel
