【精品文档】关于网络直播网红经济直播带货粉丝消费营销电子商务的毕业设计论文英文英语外文文献翻译成品资料：产品认可背景下需求匹配对消费者对互联网名人及其直播内容态度的影响（中英文双语对照）

1、本文是中英对照毕业设计论文外文文献翻译 下载后直接可用 省去您找文献 pdf 整理成 word 以及翻译的时间 一辈子也就一次的事 文献引用作者出处信息 Hyun Jung Park Li Min Lin 外国籍 Journal of Retailing and Consumer Services 2020 如年份太老 可改为近 2 年 很多毕业 生都这样做 毕竟外文翻译要求也不高 英文 4812 单词 32156 字符 字符就是印刷符 中文汉字 如果字数多了 可 自行删减 大多数学校都是要求选取外文的一部分内容进行翻译的 The effects of match ups on the con

2、sumer attitudes toward internet celebrities and their live streaming contents in the context of product endorsement ABSTRACT Streaming media platform opens new ways for celebrity endorsement Based on the researches related to ce lebrity endorsement and match up hypothesis this study explores the inf

3、luences of various matches on the consumer attitudes within the context of live streaming shopping with internet celebrities in China Results suggest that product source fit affects the perceived source attractiveness and trustworthiness while product content fit affects utilitarian and hedonic atti

4、tude toward the content Source trustworthiness hedonic attitude and self product fit increased the intention to buy This study develops and tests an integrative model of internet celebrity endorsement by investigating congruence effects on live streaming viewers 1 Introduction With increasing popularity of social media influencers with nu merous followers have recently generated advertising effects and sales The emergence of celebrities who have achieved influence based on the use of live stream