1、此文档是毕业设计外文翻译成品( 含英文原文+中文翻译) ,无需调整复杂的格 式!下载之后直接可用,方便快捷!本文价格不贵,也就几十块钱!一辈子也就 一次的事! 外文标题:Social marketing at the right place and right time with new media 外文作者:Jay M. Bernhardt,Darren Mays,Amanda K. Hall 文献出处: Journal of Social Marketing,Vol. 2 No. 2, 2019,pp. 130-137 (如 觉得年份太老,可改为近 2 年,毕竟很多毕业生都这样做) 英文
2、3499 单词,23772 字符(字符就是印刷符),中文 6043 汉字。 (如果字数多 了,可自行删减,大多数学校都是要求选取外文的一部分内容进行翻译的。 ) Social marketing at the right place and right time with new media Abstract Purpose The purpose of this paper is to seek to discuss how the new media revolution can improve social marketing by bringing the“place”(one of
3、four Ps from the marketing mix)closer to the consumer. Design/methodology/approach This paper describes current new media trends related to social media and mobile communication technologies and discusses the implications of these technologies for social marketing by exploring examples of their use
4、in commercial marketing, social change, and public health. Findings The rapid growth of online social networks and near ubiquity of mobile phones in much of the world offers social marketers enormous potential for engaging consumers in radically new ways. The nature of these new communication platforms differs from traditional media in important ways that can make them more effective for marketing, most notably the potential for deeper consumer engagement, multi-directional informatio