1、此文档是毕业设计外文翻译成品（ 含英文原文+中文翻译） ，无需调整复杂的格 式！下载之后直接可用，方便快捷！本文价格不贵,也就几十块钱！一辈子也就 一次的事！ 外文标题：Website design: Viewing the web as a cognitive landscape 外文作者：Deborah E. Rosena, Elizabeth Purintonb 文献出处: Journal of Business Research 57 (2018) 787 794(如觉得年份 太老，可改为近 2 年，毕竟很多毕业生都这样做) 英文 5923 单词，35720 字符(字符就是印刷符)，中
2、文 9152 汉字。 （如果字数多 了，可自行删减，大多数学校都是要求选取外文的一部分内容进行翻译的。 ） Website design: Viewing the web as a cognitive landscape Abstract： Web content has been identified as one of the main factors contributing to repeat visits. As content on the web includes text, pictures, graphics, layout, sound, motion and, somed
3、ay, even smell, making the right web content decisions are critical to effective web design. While an understanding of marketing strategies that attract visitors to websites is beginning to emerge, how to convert web surfers to repeat visitors is a less well-understood phenomenon. Through an empiric
4、al study, the authors develop the Website Preference Scale (WSPS) based upon the work in environmental psychology of Rachel Kaplan and Stephen Kaplan. The results identify underlying dimensions of effective website design and provide insight into site design characteristics, which may lead to a higher likelihood of revisit. Keywords: Website design; Website assessment; Web content; Web environment 1.Introduction By whatever measure used, the web is big. The majority of American homes now
