1、此文档是毕业设计外文翻译成品（ 含英文原文+中文翻译） ，无需调整复杂的格 式！下载之后直接可用，方便快捷！本文价格不贵,也就几十块钱！一辈子也就 一次的事！ 外文标题：HOW QUICKLY WE FORGET: THE DURATION OF PERSUASION EFFECTS FROM MASS COMMUNICATION 外文作者：Seth J. Hill, James Lo, Lynn Vavreck, John Zaller 文献出处: Political Communication, 30(4),2018 (如觉得年份太老，可改为 近 2 年，毕竟很多毕业生都这样做) 英文 5
2、940 单词，36886 字符(字符就是印刷符)，中文 9628 汉字。 （如果字数多 了，可自行删减，大多数学校都是要求选取外文的一部分内容进行翻译的。 ） HOW QUICKLY WE FORGET: THE DURATION OF PERSUASION EFFECTS FROM MASS COMMUNICATION ABSTRACT: Scholars do not usually test for the duration of the effects of mass communication, but when they do, they typically find rapid
3、decay. Persuasive impact may end almost as soon as communication ends. Why so much decay? Does mass communication produce any long-term effects? How should this decay color our understanding of the effects of mass communication? We examine these questions with data from the effects of advertising in
4、 the 2000 presidential election and 2006 sub-national elections, but argue that our model and results are broadly applicable within the field of political communication. We find that the bulk of the persuasive impact of advertising decays quickly, but that some effect in the presidential campaign endures for at least six weeks. These results, which are similar in rolling cross-section survey data and county-level data on actual presidential vote, appear to reflect a mix of memory-based process
