1、字数：英文字数：英文 43364336 单词，单词，2426224262 字符；中文字符；中文 76227622 汉字汉字 作者及出处：作者及出处：Bonetti F, Warnaby G, Quinn L. Augmented reality and virtual Bonetti F, Warnaby G, Quinn L. Augmented reality and virtual reality in physical and online retailing: A review, synthesis and reality in physical and online retaili
2、ng: A review, synthesis and research agendaM/Augmented reality and virtual reality. Springer, research agendaM/Augmented reality and virtual reality. Springer, Cham, 2018: 119Cham, 2018: 119- -132.132. 外文文献外文文献 Augmented Reality and Virtual Reality in Physical and Online Retailing: A Review, Synthes
3、is and Research Agenda Abstract Augmented reality (AR) and virtual reality (VR) have emerged as rapidly developing technologies used in both physical and online retailing to enhance the selling environment and shopping experience. However, academic research on, and practical applications of, AR and
4、VR in retail are still fragmented, and this state of affairs is arguably attributable to the interdisciplinary origins of the topic. Undertaking a comparative chronological analysis of AR and VR research and applications in a retail context, this paper synthesises current debates to provide an up-to-date perspective incorporating issues relating to motives, applications and implementation of AR and VR by retailers, as well as consumer acceptance and to frame the basis
