1、字数：英文字数：英文 37323732 单词，单词，1971119711 字符；中文字符；中文 67676767 汉字汉字 作者及出处：作者及出处：Farshid M, Paschen J, Eriksson T, et al. Go boldly!: Explore Farshid M, Paschen J, Eriksson T, et al. Go boldly!: Explore augmented reality (AR), virtual reality (VR), and mixed reality (MR) for augmented reality (AR), virtual
2、 reality (VR), and mixed reality (MR) for businessJ. Business Horizons, 2018, 61(5): 657businessJ. Business Horizons, 2018, 61(5): 657- -663.663. 外文文献外文文献 Go boldly! Explore augmented reality (AR), virtual reality (VR), and mixed reality (MR) for business Abstract It is not surprisingthat managers f
3、indit hard to distinguish similar-sounding, IT-based concepts such as augmented reality and virtual reality. To many, all of these constructs mean nearly the same and, as a result, the terms are often used interchangeably. This confusion holds back those eager to explore the different opportunities
4、these new technologies present. This Executive Digest presents six different types of reality and virtual reality(1) reality, (2) augmented reality, (3) virtual reality, (4) mixed reality, (5) augmented virtuality, and (6) virtualityas part of our actual reality/virtual reality continuum. We then illustrate their differences using a common example and outline business applications for each type. Keyword： Augmented reality; Virtual reality; New technologies; Real constr
