1、此文档是毕业设计外文翻译成品（ 含英文原文+中文翻译） ，无需调整复杂的格 式！下载之后直接可用，方便快捷！本文价格不贵,也就几十块钱！一辈子也就 一次的事！ 外文标题：Consumer perceptions of mobile phone marketing: a direct marketing innovation 外文作者：Gemma Roach 文献出处: Direct Marketing: An International Journal Vol. 3 No. 2, 2018 ,pp. 124-138 (如觉得年份太老，可改为近 2 年，毕竟很多毕业生都这样 做) 英文 5315
2、 单词，34896 字符(字符就是印刷符)，中文 7950 汉字。 （如果字数多 了，可自行删减，大多数学校都是要求选取外文的一部分内容进行翻译的。 ） Consumer perceptions of mobile phone marketing: a direct marketing innovation Abstract : Purpose The purpose of this paper is to present the findings of a recent study which explored consumer perceptions of mobile phone mar
3、keting. Through the application of constructs adapted from traditional innovation and product involvement research, the study examined how a consumers perception of the relative advantages, compatibility and complexity associated with mobile phone marketing, and their involvement with their mobile p
4、hone, influenced their intention to accept marketing communication sent via this channel. Design/methodology/approach A deductive, quantitative research approach was adopted, where data was collected using a self-completed questionnaire administered to a sample of 254 university students. Findings Statistical analysis revealed that a consumers perceptions of two of the three innovation attributes tested (relative advantage and compatibility) were significantly associated with their accep
