1、 第 I 页 I 浅谈如何提高保险代理人的忠诚度和归属感 摘 要 从世界范围内看，保险业已经与商业银行、投资银行、证券业并驾齐驱，成为金融 服务业的一个重要组成部分，因此也得到了我们国家的重视，近些年来得到了快速的发 展。加入世贸组织后保险行业发展的速度更快，有力地支持了国民经济的发展，安定了 人民群众的生活。但是由于其发展时间短，速度过快，所以在发展过程当中出现了一系 列的问题，如保险行业人员的忠诚度和归属感不强，流动性大；急速发展中导致的行业 中人才的素质的稂莠不齐；佣金制度不完善；保单持续率低等问题。其中最突出最亟待 解决的是保险代理人忠诚度和归属感不强，流动性大的问题。 出现这一问题的
2、原因有：沟通不良，直接领导者不能充分发挥作用，保险代理人心 态没有调整到位，组织内部的不公平。针对这些原因，笔者制定了相应的对策：建立良 好的沟通，传递真实有效的的保险业信息，组织履行对代理人的承诺，帮助代理人调整 心态，建立积极向上、公平合理、人性化的团队文化。通过这些对策来提高保险代理人 的忠诚度和归属感。 关键词：保险，忠诚度和归属感，代理人 第 II 页 II How to improve the insurance agents loyalty and sense of belonging Abstract World widely speaking, the insurance i
3、ndustry has kept pace with commercial banks, investment banks, and securities. It also has been an important part of the financial services industry.Therefor, it has got the attention from our country and it has been developed rapidly in recent years.After joining the WTO,the insurance industry deve
4、lops in a faster speed and it supports for the development of the national economy strongly.On the other aspect,it stabilizes the lives of the people.However, due to its short development time and fast speed, there was a series of issues in the development process,for example,the weak loyalty and belonging of the insurance staff and its highly mobile.Due to the rapid development of the industry, the quality of the staff is incomplete, the commission system is imperfect, and also the guarantee
