1、 I 摘摘 要要 冰箱作为较早进入城市家庭的家用电器，冰箱在国内已发展了 20 多年。中国的冰箱市场经过多年的价格战和快速发展后市场已变得成 熟。本文对中国冰箱行业的发展作了分析，本文共五章：第一章介绍 冰箱的基础；第二章介绍了我国冰箱业的现状及营销渠道；第三、四 章重点分析了我国未来冰箱市场的主力市场-农村市场； 第五章简单 分析了我国冰箱本身的发展方向。本书取材广泛，仅表达个人观点， 仅供参考。 关键词：冰箱，营销渠道，市场，农村 II Abstract The refrigerator took enters the city family early the domestic elec
2、tric appliances, the refrigerator in domestic has developed for more than 20 years.After Chinas refrigerator market passes through many year price wars and the fast development the market has become mature. This article has made the analysis to the Chinese refrigerator profession development, the th
3、is article altogether five chapters: First chapter introduces the refrigerator the foundation; Second chapter briefed our country refrigerator industry present situation and the marketing channel; Third, four chapters have analyzed our country with emphasis future the refrigerator market main force
4、market-Rural market; Fifth chapter has simply analyzed our country refrigerator itself development direction.This book selection is widespread, only expresses individual viewpoint, only supplies the reference. Key words:Refrigerator, marketing channel, market, countryside. III 浅析我国冰箱行业之路 目目 录录 摘 要. I ABSTRACT II 目 录. III 第一章 概述 . 1 1.1 冰箱的发明 1 1.2 冰箱的原理 1 第二章 冰箱的营销渠道 . 3 2.1 中国冰箱业的现状 3 2.1.1 产销规模 3 2.1.2 技术优势 3 2.1.3 市场需求 4 2.2 我国冰箱营销渠道概况 5 2.2.1 我国冰箱营销渠道的演变历史 5 2.2.2 我国冰箱营销渠道的现状 8 2.2.3
