1、此文档是毕业设计外文翻译成品( 含英文原文+中文翻译) ,无需调整复杂的格 式!下载之后直接可用,方便快捷!本文价格不贵,也就几十块钱!一辈子也就 一次的事! 外文标题: Internet marketing capabilities and international market growth 外文作者:Shane Mathews , Constanza Bianchi , Keith J. Perks , Marilyn Healy , Rumintha Wickramasekera 文献出处: International Business Review Volume 25, Issue
2、 4, August 2018, Pages 820-830 (如觉得年份太老,可改为近 2 年,毕竟很多毕业生都这样做) 英文 6366 单词,43467 字符(字符就是印刷符),中文 9899 汉字。 (如果字数多 了,可自行删减,大多数学校都是要求选取外文的一部分内容进行翻译的。 ) Internet marketing capabilities and international market growth ABSTRACT: The Internet has been shown to facilitate elements of internationalisation such
3、as information accumulation and network opportunities. However, there is limited understanding of how the Internet combined with marketing capabilities drives international market growth. This study, based on a sample of 224 Australian fi rms, develops and tests, using structural equation modelling
4、(SEM), a conceptual model of Internet marketing capabilities and international market growth. Results indicate that fi rms deploying Internet marketing capabilities will benefi t due to the reduction of information uncertainty and increased capacity to develop international network capabilities. Moreover, Internet marketing capabilities indirectly lead to international market growth when the fi rm has a high level of international strategic orientation and international network capabilities. Ov