1、 数字媒体艺术专业本科毕业论文 论文题名： 论视觉识别系统对企业的意义和作用 摘要 视觉识别系统（Visual Identity System，俗称，下文简称 VI）是以企业标志为核心,通 过色彩、文字、图案等视觉元素的有机组合而建立的具备明显识别特征、审美价值和象征 意义的符号系统，VI 对外传达企业的经营理念与形象信息，是企业识别系统中最具有传播 力和感染力的要素，它接触的层面是广泛的，可快速而明确地达成认知与识别的目的。在 现今激烈的市场竞争中，企业生产手段日益接近，商品的质量与销量已不能成为企业致胜 的手段，商品的竞争开始趋于体现在工业设计、包装设计及售后服务等设计，而这些设计 都基于
2、企业 VI 设计的应用或延伸。VI 对于一个企业的企业形象、文化乃至品牌推广都有 着毋庸忽视的影响力，一套优秀的 VI 可以为企业创造出不可估计的收益。 关键词：关键词：视觉识别系统； 企业形象、文化； 品牌推广； 收益 Abstract Visual Identity System (abbreviated to VI) is established by the corporate logo as the core, through the organic combination of color, text, graphics and other visual elements with
3、 obvious identifying characteristics, aesthetic value and symbolic significance of the symbol system. VI conveys a corporate businesss idea and image information that is the important element of the power of spread and attraction in the corporate identity system. It is involves in many aspects, it c
4、an be reached the purpose of cognition and recognition quickly and clearly. In the intense market competition, since the ways of corporate production approach similarity in most corporations, the quality and sales of goods cannot be a way of success. The competition of product tends to be considered its industrial design, packaging design, and after-sales service design. These designs are based on corporates applications and extensions. VI has influence on a corporations image, culture, and
