1、2900 英文单词，英文单词，1.5 万英文字符万英文字符，中文中文 4550 字字 文献出处：文献出处：Ioncic M, Petrescu E C, Ioncic D, et al. The role of education on consumer behavior on the insurance marketJ. Procedia-Social and Behavioral Sciences, 2012, 46: 4154-4158. The role of education on consumer behavior on the insurance market Maria Io
2、ncica , Eva-Cristina Petrescu, Diana Ioncica , Mihaela Constantinescu Abstract Education has an extremely important role as it influences the insurance purchase decision. On the insurance market in Romani a, there is a discrepancy between the high potential demand and the rather low real demand. Thi
3、s discrepancy can be explained by a series of economic reasons, as well as by the lack of education in the field. Within more extended research regarding the behavior of the insurance services consumer and the factors influencing it, we have studied the way in which insurance services are perceived
4、by potential clients and the role education plays in this. Keywords: education, insurance, consumer behavior, direct market research 1. Introduction The behavior of the consumer of insurance services is influenced to a large extent by numerous factors that can be classified in several categories: situational factors (factors appearing in all the phases of the decisional process: before the acquisition of the insurance policy, during the acquisition and after the purchase), factors related t
