1、 摘要摘要 论述了企业文化的定义及企业文化在企业市场竞争中的作用,并根据我国企业 文化的现状，探讨了如何因地制宜地塑造企业文化，为企业的快速发展提供良 好氛围。企业文化给企业创造价值，分析了企业文化和企业价值的关系，针对 当前我国企业 文化建设的不足， 对创建特色的企业文化提出了一些建议和企业 文化作为企业经营管理方式，其体系构成具有丰富的内容和表现形式，有其独 特的功能与价值。努力构建企业文化，目的在于把它转化为生产力，转化为经 济和社会效益，这才是企业长久持续发展的最有力的保证。 关键词关键词：企业文化，企业发展，中国特色 企业文化与企业发展 - 1 - ABSTRACT Discusse
2、d the definition of enterprise culture and enterprise culture in the role of competition in the market, and according to Chinas enterprise culture present situation, discusses how to suit ones measures to local conditions to shape the corporate culture, for the rapid development of enterprises to pr
3、ovide a good atmosphere. The enterprise culture to the enterprise to create value, analyzes the relationship between enterprise culture and enterprise value, the current Chinese enterprises lack of enterprise culture, to create a unique corporate culture and put forward some suggestions and enterpri
4、se culture as the enterprise management mode, the system has rich content and form of expression, has its unique function and value. Efforts to build enterprise culture, aims to put it into productivity, into economic and social benefits, it is the enterprise long-term sustainable development of the most powerful guarantee. Key words: enterprise culture, enterprise development, Chinese characteristics 企业文化与企业发展 - 2 - 目目 录录 摘摘 要要 ABSTRACT
