1、 学校代码：10410 序 号： 本本 科科 毕毕 业业 论论 文文 题目：题目： B2C电子商务企业自建物流面临的问题及电子商务企业自建物流面临的问题及 对策探讨对策探讨 摘要：摘要：自 B2C 电子商务网站在我国发展以来，一直以突飞猛进的速度在发展壮 大， 然而过去普遍采用的与第三方物流企业合作的方式已不能再满足逐渐壮大的 网购市场，物流问题逐渐显现，所以越来越多的 B2C 电子商务企业开始投入巨资 自建物流体系，自建物流似乎成了电商之间一个新的竞争领域，然而对于自建物 流是否适合 B2C 电子商务企业，又存在着不同的呼声，因为自建物流也存在一些 问题。 本文通过介绍 B2C 电子商务企业
2、发展过程中的物流问题引出自建物流的兴 起及其出现的问题。 关键词：关键词：B2C 电子商务电子商务 自建物流自建物流 SWOT 分析分析 Abstract: the B2C e-commerce sites in Chinas development, has been to of breakneck speed in development and expansion, however the past widely adopted and the third party logistics enterprise cooperation way can no longer meet grad
3、ually and expansion of the e-commerce market, logistics problems emerge, so more and more B2C e-commerce invested enterprise to build logistics system, from constructs the logistics business seems to be an electric field between a new competition, however, to build logistics is for B2C e-commerce en
4、terprise, and there are different cry, because self-built logistics also some problems. This paper, through the introduction of the B2C e-commerce in the process of enterprise development logistics problems out from the rise of logistics and the problems, and then mainly through SWOT analyse B2C e-commerce enterprise from the development of logistics and its problems, and the B2C e-commerce enterprise how to perfect the self-built logistics was put forward. Keywords: B2C e-commerce self-bu
