1、XX 大学毕业设计 专题论文 - 1 - 商业地产项目定位策略研究 摘要：目前商业地产在某些地区存在盲目开发现象， 从后期项目的高空置现 象就可以窥见一斑。在商业地产建设初期，进行科学的论证，以市场事实为基础 进行商业项目的定位，可以有效减少商业地产建设的盲目性。 国内外现阶段对 房地产行业的研究大多数以宏观的行业研究为主， 而且比较集中于住宅为主的房 地产的一些规律，然而国内有关商业地产定位策略的研究却基本处于空白阶段。 本文拟通过对目前商业地产项目定位的常用规律和模式的分析研究， 综合统计学 和逻辑学方面的知识，对定位框架模式和方法进行适当改进，希望能在实践中得 到运用和完善。 关键词：商
2、业地产，项目定位，框架模式 ，策略方法 Abstract ：The current commercial real estate in some areas there blind development phenomenon, the latter part of the project from the high vacancy insight into the phenomenon can be reflected. Commercial real estate construction in the early stages of scientific proof to market
3、based on the fact that the position of commercial projects, can be effective in reducing the blindness of commercial real estate construction. At home and abroad this stage of the real estate industry to most of the macro-industry research-based, and relatively concentrated in residential real estat
4、e consisting mainly of a number of laws, but commercial real estate related research strategy is targeted basically at the empty stage. This paper by the current commercial real estate projects targeting the common law and the mode of analysis, comprehensive statistics and logic of knowledge, the pattern and methods of positioning the framework of appropriate improvements, hope to be used in practice and improve. Key words：Commercial real estate, project location
