1、 I 摘摘 要要 B2C 商务是企业与消费者之间的电子商务，它是以 Internet 为主要服务提供手段， 实现奋众消费和提供服务，并保证与其相关的付袄方式电子化的一种模式。B2C 电子商 务的发展一直被业界所关注。 我国电子商务的环境在不断改善，接受网上购物方式的消费者越来越多。目前我国 B2C 电子商务市场发展的红红火火，各大企业激烈的竞争，使 B2C 市场迅速发展并日益 完善，国内 B2C 市场发展持续看好。但综观其发展现状，B2C 电子商务发展仍存在着一 些问题，国内 B2C 电子商务网站近几年也都面临着严峻的挑战。 本文分析了当前中国B2C电子商务的困境；针对目前B2C电子商务企业所
2、处的困境， 提出了新的可能的发展思路，并对其发展前景进行了分析。 关关 键键 词词：B2C 电子商务 问题 发展思路 发展前景 II Abstract B2C business enterprises and consumers of e - commerce, it is in the Internet service provider as the main means of implementation of the fenzhi unigenmata and consumption and provision of services, and guarantees associated
3、 with the way to pay for which the Chienyi electronization.B2C e - commerce development has always been these concerns. Electronic commerce in China environmental improvements, accept the way consumers online shopping more and more.but China 2001 no B2C and too many gratifying, even had a leading e
4、- commerce Web site had to face the fate of their choice.the status of the reasons for not just e - commerce as a whole, some of the reasons are also included some effects of B2C e - commerce development of specific reasons.market development issues, such as the Internet environment and conditions, credit improremant, problom, legislative issues, operational problems, etc.these bottlenecks can be resolved, for the development of electronic commerce will be enormous. This paper analyzes the curr
