1、I 快速消费品农村市场营销策略研究 摘 要 随着我国经济的快速发展，人们生活水平得到普遍提高，目前，中国已经成 为快速消费品的制造以及消费大国。随着我国加入 WTO, 快速消费品市场领域 的竞争越来越激烈。 在面临越来越多的跨国生产公司跨入国门以及消费者们越来 越理性的消费行为等问题时， 如何在惨烈的市场竞争中求得生存之机并取得长期 发展，已成为国内专家和快速消费品企业领导研究的热门话题。 面对在快速消费品企业竞争日益激烈的今天， 在对农村快速消费品市场展开 研究，首先对快速消费品的概念和特点进行分析，分析农村市场的特性及快速消 费品在农村市场的营销状况和农村快速消费品市场的竞争特性， 然后提
2、出农村快 速消费品销售存在的问题，最后提出解决问题的办法和策略。 关键词关键词：快速消费品 1, 农村市场 2, 营销策略 3 II FMCG rural marketing strategy research ABSTRACT With the rapid development of Chinas economy, it is special to a general increase in living standards, at present, China has become the fast-moving consumer goods manufacturing and cons
3、umer power. With Chinas accession to the WTO, the field of fast-moving consumer goods market more competitive. In the face of an increasing number of multinational companies into the production of the country and consumers are spending more and more rational behavior problems, how tragic survive the
4、 market competition and the drive to achieve long-term development, has become expert and fast-moving consumer goods business leaders of the hot topic of research. Faced with fast-moving consumer goods in an increasingly competitive business today, the author of the rural FMCG market research, first of all, fast-moving consumer goods on the characteristics of the concept and analysis of the characteristics of rural markets and fast-moving consumer goods in rural markets and rural marketing
