1、 xxxxB6B6 号住宅楼投标策略研究号住宅楼投标策略研究 摘要摘要 投标制度反映了在商品经济制度下的经济规律和竞争原则。随着 经济全球化的发展，建筑市场的竞争也愈加激烈。想要在众多的竞争 对手面前，击败对手，赢得更多的项目承包权，对企业来说无疑是生 存发展的关键。投标策略的应用成功与否，将密切关系到企业的生产 经营，是一项重大课题。 文以苏中集团参加xx家园二期B06号住宅楼项目的投标策略为研 究对象，首先介绍了项目的概况，然后对影响投标策略的因素进行分 析，接下来对其他竞标人进行分析并对苏中集团的投标策略的选择进 行了探讨。最终提出基于当前激烈竞争环境、自身的优劣条件以及良 好地外部环境
2、等，应该选择盈利投标策略及不平衡报价法。 关键词：关键词：招投标，投标策略，报价策略 The Study on The Bid Strategy of Jinhanlvgang B6 Residential Building Abstract The bid system has reflected the economic law and the competition principle under the commodity economic system. With the development of economic globalization, the competition i
3、n the construction market has become even more intense. Want to win more projects right to contract in the face of many competitors, defeating opponents, is undoubtedly the key to survival and development of enterprises. The application of bidding strategies for success will be closely related to th
4、e production and operation of enterprises is a major issue. The object of this article is how Suzhong Constraction Group make the biding strategy for the Jinhanlvgang residential building.At first,this article introduce an overview of the project,then analyze the affect factors of the bidding strategy.Next,made analyze of other bidders,nd discussed the bidding strategy of Suzhong Constraction Group.In the end,based on the current competitive environment,the conditions of our merits,and the g
