1、 1 房地产广告房地产广告媒介媒介的的选择与选择与整合应用探究整合应用探究 摘要：房地产作为国民经济中的支柱产业，在改革开放这么多年以来一直在蓬勃 发展，而竞争压力也越来越大，各式各样的楼盘的涌现使得开发商都注重到了每 一个细节。在销售阶段，广告策略无疑是非常重要的环节，本文基于国内面前房 地产销售阶段广告策略问题并结合 XX 市 361 号地块的自身状况，研究并探讨这 一地块的销售阶段的广告媒介选择和策略整合应用。 文章采用了理论研究和实例分析研究相结合的方法， 分析广告对于房地产业 的重要性以及如何对广告媒介进行选择和广告作品所受到的影响因素， 探讨房地 产开发建设阶段前后的广告策略研究，
2、针对 XX 市 361 号地块楼盘的广告媒介与 策略选择应用进行研究探讨。 关键词：房地产 广告媒介 销售策略 整合应用 英文摘要：Real estate as a pillar industry of national economy in the reform and opening-up has been for so many years and flourish, and increasing competitive pressures, the emergence of a wide range of real estate developers have made to pay
3、attention to every detail. Stage in the sales, advertising strategy is very important, this article is based on the national stage of the real estate sales combined with the issue of advertising strategies in Yangzhou No. 361 block of their own situation, research and to explore the sale of the land
4、 phase of the advertising medium Application selection and integration strategy. The article uses examples of theoretical study and analysis of a combination of methods, the specific content is divided into four major sections. The first part focuses on the tone of advertising and advertising for the importance of the real estate industry, the second part describes how to select advertising media and advertising works by influencing factors, the third part of the real estate development and
