1、 毕业论文 课 题: 论网络市场论网络市场营销的营销的特征特征 与功能与功能的的可靠性可靠性 摘摘 要要 网络营销服务是一个新兴的领域, 现已展现出勃勃生机, 已形成一个巨大的、 快速增长的市场,也成为网络经济最坚实的基础。根据时代营销对中国网络营销 服务市场进行的调查研究,目前最常见的网络营销服务内容包括:域名注册、虚 拟主机、网站建设、搜索引擎登记以及网络实名注册、Google 关键词广告业务 代理、供求信息发布、通用网址等。在网站推广服务方面,服务商的主要业务模 式为:代理主要门户网站的搜索引擎付费登录、网络实名代理注册业务、百度搜 索引擎竞价排名服务等。此外也有相当数量的服务商经营 y
2、ahoo、Google 等搜索 引擎的国际推广业务。 关键词:网络;市场;发展;特征;功能 Abstract Network management services are a rising area. Now it has put up great vital force, and form a great, rapid increase market, it also became firmly base of network economy. Base on the result of ear management investigate Chinese network manageme
3、nt services market, at present, the familiar content of network management services includes: Domain name login, Dummy host, Website construct, search engine login and Chinese domain name login, Google key word advertisement operation surrogate, supply and demand message promulgation, all-purpose in
4、ternet address and so on. In the side of website extend service, the primary operation modes of service trader includes: the surrogate of the primary gate websites search engine fee login, network the surrogate of Chinese address login, Baidu search engine place in a competition service and so on. Moreover, there are considerable numbers service trader deal in search engines international extend service of Yahoo, Google. Key words: Network;market;develop;features;function 目 录 引言