1、 毕业论文 攀枝花早春蔬菜营销渠道研究 学生姓名： 学生学号： 院（系） ： 经济与管理学院 年级专业： 市场营销 指导教师： 助理指导教师： 摘 要 I 摘 要 攀枝花市虽然是一个工业城市，但农业在 GDP 中占有一定的比重。2012 攀枝 花市农业总产值 25.77 亿元，占 GDP 总量的 3.5%。蔬菜发展己成为增加当地农民 收入和走上小康之路的重要途径。从上世纪 90 年代便开始发展早春蔬菜，经 10 多年的试验和生产实践，已形成了系统的早春蔬菜丰产栽培技术。但由于渠道建 设的不完善， 使蔬菜的交易效率降低， 在一定程度上制约了当地蔬菜的快速发展。 本文将首先从课题研究目的及意义开篇
2、，在参阅农产品营销渠道理论和相关， 根据攀枝花早春蔬菜营销渠道的现状提出攀枝花早春蔬菜营销渠道存在的问题， 最后提出对攀枝花早春蔬菜营销渠道策略的优化措施。 关键词关键词 营销渠道，早春蔬菜，攀枝花 ABSTRACT II ABSTRACT Although Pan zhihua city is an industrial city, agriculture also occupies a certain proportion in GDP. The total agricultural production of Pan zhihua city values 2577 million yua
3、n in 2012 , accounting for 3.5% of total GDP . Vegetable development has become an important way to increase the local farmers income and to help them to step onto the well-off road. Early spring vegetables has been developed from the 1990s. After 10 years experiments and productive practice, there
4、has been a systematic technology for early spring vegetable cultivation. However, because the channel construction is not perfect, the efficiency of vegetable trading has reduced, which has restricted the rapid development of local vegetables to some extend. This article will first starts with the research propose and research significance, refers to the agricultural product marketing channel theories, raises the problems that existing in Pan z
