1、 题题 目目 汽车网络营销汽车网络营销 性性 质：质： 毕业论文毕业论文 毕业设计毕业设计 学生姓名学生姓名 年年 级级 汽营汽营 1010- -1 1 班班 系系 别别 机电工程系机电工程系 专专 业业 汽车技术服务与营销汽车技术服务与营销 1 摘要 汽车作为推动社会进步和人类繁荣的重要力量，在世界经济发展中具有举足轻重的地位。在世 界 500 大企业中，通用汽车、福特汽车等公司长期来位居前列。在不少发达国家，汽车产业已成为 国民经济发展的重要支柱产业，一定程度上反映了该国的综合国力和国际竞争力。 中国已成为一个汽车消费大国，然而我国汽车营销及其模式的现状并不容乐观。拥有先进的营 销思想及模
2、式，对我国汽车企业的发展有巨大的推动作用。所以，培育健康有序的汽车市场，提升 汽车行业服务品质，培养先进的营销思想，建立具有中国特色的汽车营销模式已经显得刻不容缓。 文章在分析我国汽车营销及其模式现状的基础上，通过对国内外汽车营销模式的比较，从中发现我 国汽车营销及其模式中存在的问题，并针对其问题提出水平营销理论及建立新的营销模式的具体方 法。因此，研究汽车产业网络营销的发展具有十分深远的意义。 关键词：汽车网络营销 汽车营销 网络营销分析 2 Abstract The car serves as promote social progress and human prosperity of
3、the important force in the development of world economy, play a decisive role in the. In the world top 500enterprises, general motors, Ford and other companies have long top. In many developed countries, the automobile industry has become the pillar industry of national economic development, to some
4、 extent, reflected the countrys comprehensive national strength and international competitiveness. China has become a car to consume big country, however our country automobile marketing and its model of the situation and is not optimistic. Advanced marketing idea and mode, the development of domest
5、ic automobile enterprises have great role. Therefore, cultivate healthy and orderly market, promote automobile industry service quality, to cultivate advanced marketing idea, the establishment has the Chinese characteristic the automobile marketing mode has become brook no delay. Based on the analys
6、is of Chinas automotive marketing mode and present situation in the foundation, through to the domestic and foreign automobile marketing modes, found from the China automobile marketing mode and problems, and address their problems raised the level of marketing theory and the establishment of a new marketing mode of specific methods. Therefore, study of automotive industry network market
