1、 中国企业跨文化管理研究中国企业跨文化管理研究 Cross-cultural Management of Chinese Multinational Corporations 摘摘 要要 随着全球经济的发展，跨国公司如雨后春笋般纷纷涌现出来， 我国也不例外。跨国企业的成功往往和他们企业管理多元文化的能 力有关，而失败也是如此，中国企业在逐渐融入国际市场的同时所 面临的文化冲突也越来越多。如何在全球化与本土化以及区域化之 间，在母公司与子公司之间，找到合适的文化平衡点，找到适合公 司发展的跨文化管理方式已经成为中国企业在竞争中取胜的关键。 本文试图通过文献研究，探讨中国跨国企业在面临国外文化所
2、带来的冲突时应该采取何种措施。首先本文从理论角度介绍了跨文 化管理含义，为后面分析跨文化管理打下理论基础，然后介绍了跨 文化冲突的原因，影响及目前比较通用的管理模式等。接着本文用 中外跨国企业中的成功与失败案例做对比，并强调突出了海尔公司 在跨文化管理方面的先进措施，提出了海尔给我国大型跨国企业带 来的重要启示：跨文化管理应以人为本，结合企业自身优势，在员 工管理，产品销售以及企业文化推广方面制定出适合所在地区文化 特点的发展措施。 关键词：跨国公司 文化差异 跨文化管理 ABSTRACT With the development of global economy, transnationa
3、l corporations spring up like mushrooms both at home and abroad. The success or failure of transnational corporations is connected to their capability of managing multi-culture. Chinese companies are gradually integrated into the international market, but at the same time, the cultural conflicts the
4、y faced are more and more. How to find the cultural balance point among globalization, localization and regionalization, and between the parent and subsidiary companies, and then find suitable cross-cultural management style is crucial for Chinese companies competition. This paper tries to discuss w
5、hat measures Chinese companies should take when they face the cultural conflicts that foreign culture brings about through literature review. Firstly, this paper introduces the definition of cross-culture management in theory, and then reasons and influences of cross-cultural conflict and universal
6、management mode. Then this paper compares successful cases to aborted cases in transnational companies both at home and abroad, focusing on Haiers advanced measures in cross-culture management and putting forward the important revelation it brings to us: cross-culture management should be human-based, combining comparative advantages to work out development measures which fit for regional features of culture in terms of staff management, product selling and spread of enterprise culture.
