1、1 浅析环境心理学在现代商业展示设计中的运用 Analyses the Environmental Psychology Application of Modern Commercial Display Design 摘 要 随着展示设计学科的不断完善，环境心理学在展示设计中的重要作用日益显 现，并且成为现代展示设计人性化设计的指导理论之一。是为了了解人在不同展 示环境下的心理和行为，科学而艺术地把握展示环境设计中各要素关系，创造符 合人们心理需要的展示空间环境。环境心理学在展示设计中的应用，与以往相比， 更加强调“以人为本”的设计理念，强调以人的感受作为设计的终极目标。我们 研究人在环境中的
2、行为、心理及它们之间的关系和相互作用的目的就在于：了解 生活中人们的行为、心理倾向，从而使我们对人环境的关系、对怎样创造展示空 间环境，都应具新的更为深刻的认识，使其及时地反馈到我们展示空间的设计中 去，合理的组织空间，设计好界面、颜色和光照，创造出功能合理、舒适优美、 满足人们物质和精神生活需要的展示环境。 关键词：关键词：环境 心理学 展示设计 II ABSTRACT With the continuous improvement of the display design disciplines, environmental psychology the important role i
3、n display design, and has become an increasingly modern display design of human-friendly design guiding one of the theories. Its to understand people in different display environment in the psychology and the behavior, scientific and artistic grasp display environment design among the factors that a
4、ccords with people, create relationship of psychological need to reveal a space environment. Environmental psychology in the application, and display design than ever, more emphasis on “people-oriented“ design concept, emphasis on peoples feeling as the ultimate goal of design. Us researchers in the
5、 environment behavior, psychology and the relations between them and the mutual effects purpose is to: to understand the behavior of people, in life, thus make our psychological tendency for people to how the relationship, environment creating display space environment, should have new more profound
6、 understanding of, make its timely feedback to our exhibition space design, reasonable organizational space, design good interface, colour and light, create function reasonable, comfortable graceful, satisfy people material and spiritual life need display environment. Key words：Environmental， psychology ，display design 目目 录录 中文摘要 ABSTRACT 绪论 . 1 一环境心理学在现代展示设计中对人的心理影响 2 （一）心理空间依托的安全感 . 2 （二）空间的私密性与领域性 . 2 （三）空间中的从众与趋光心理 3 （四）喜新心理的驱动 . 3 二商业展示的环境形态设计 . 4 （一）商业展示环境形态. 4 （二）商业展示环境形态设计
