1、I 非价格因素对服装行业核心竞争力的影响与研究 内 容 摘 要 随着服装市场开放程度的扩大， 中国服装产业日趋成熟， 国际竞争力也由劳动力成本优 势向服装产品质量创新优势、产品开发创新优势、品牌创新优势、文化创新优势的高层次优 势转变。服装市场竞争的日趋激烈，服装产品的同质化日趋明显，传统的“价格战”已经进 一步显现出其缺陷， 已经明显不适应市场经济的进一步发展， 企业创新其竞争机制迫在眉睫。 而以非价格因素主导下的新型市场竞争模型在发展过程中逐渐凸显出其优势， 并且在与外国 服装品牌的竞争中更加突出了其竞争优势， 建立在非价格机制之上的服装文化将带来更加深 刻经济的经济意义，并将创造出强大的
2、社会效益。 通过对服装行业现有的竞争模式的研究， 然后得出非价格竞争模式建构的重要性和紧迫 性。然后，根据资料的调查和市场的分析，以及对国外服装行业的发展竞争模式的研究和分 析，在借鉴国外服装行业成功模式的基础上，制定出以非价格因素为导向的竞争机制，并且 注意非价格因素的制定流程以及在实施过程中如何规避风险。 最后， 得出非价格竞争机制促 使企业的核心竞争力得到提高，并加快企业健康长远的发展这一结果。 关键词：价格竞争机制 非价格竞争机制 核心竞争力 社会效益 Influence and Research of Non-price Competition Pattern II to Chine
3、se Clothing Industry Abstract Along with the expanding market opening degree, Chinese clothing industry become matures，international competitive advantage by labor costs switch to clothing product quality, product innovations superiority, brand innovation superiority, the cultural innovation superio
4、rity of high-level advantage transformation. The fierce market competition, clothing product homogeneity become obvious, the traditional “price“ has been further appear defects, has not adapt to the further development of market economy, the competition mechanism, enterprise innovation is imminent.
5、But with the new factors leading non-price competition model in the development process of the advantages, and is great significance and foreign clothing brand competition highlighted its competitive advantage, build on non-price mechanism of costume culture will bring upon the economy more profound
6、 economic significance, and will create powerful social benefits. Based on the existing competitive clothing industry research, then realize the importance and urgency of the construction of non-price competition pattern. According to the survey data and market analysis, and get the research and analysis of the competition of foreign clothing industry, think about the model of success in foreign clothing industry that guided by the non-price factors , note the non-price competition mechanism
