1、 浅谈电子商务盈利模式分析浅谈电子商务盈利模式分析 【摘要】 我国电子商务在短短十几年的发展可以说是波折中前进，螺旋 式上升，电子商务网站的盈利模式从单一化也走向多元化。本文主 要对 B2B，B2C 和 C2C 电子商务网站的盈利模式进行分析，针对不同 网站现状及问题提出解决方案，本着一切从实际出发的态度，做到 具体问题具体分析。中国电子商务取得了快速发展，但仍然面临很 多技术问题，其发展依然受到地区间数字化差异,网上信用制度不健 全,网络安全标准以及法规障碍等一系列问题的制约。其次，在诸多 盈利模式中不能说哪一种盈利模式是最可观最好的，但是我们可以 说，优质的服务，不断的创新和能够满足顾客的
2、个性化需求可以让 一个电子商务网站在市场有一席之地。盈利模式的确定只取决于网 站的定位和这个网站运营模式，在综合分析自己和外部环境的前提 下选择适合自己的发展方式。最后，对不同网站的前景进行展望， 以期让人们更好的了解电子商务网站的盈利方式或方法，从而发掘 电子商务的潜在价值，更好的为社会服务。 【关键字】:电子商务 盈利模式 1 【Abstract】 In just a dozen years of e-commerce development in China can be described as twists and turns in the forward, spiralling,
3、e-commerce website revenue model from uniformity to diversity. This article on B2B,B2C and C2C e-commerce website revenue model for analysis, present situation and solutions to the issues raised for different Web sites, all from the reality of, specific case by case. China has achieved rapid develop
4、ment of electronic commerce, it still faces many technical, Regional digital disparity in its development continues to be inadequate online credit systems network security standards and regulatory barriers on a range of issues, such as constraints. Secondly, in many business model could not say what
5、 kind of business model is the most significant in the best, but we can say that quality service, continuous innovation and ability to meet the individual requirements of customers can make an e-commerce site has a place in the market. Profit determines the mode of operation mode depends on the posi
6、tioning of a Web site and this Web site only, in the context of comprehensive analysis of its own and external environment select way of development suitable to their own. Finally, Outlook Outlook to different sites in order to allow people to better understand the profitable way or method of e-commerce Web site, identify the potential value of electronic commerce, for better social services. 【Keyword】: e-commerce ；business model 2 目录 【摘要】: .0 【Abstract】:.1 第
