1、对连锁经营企业资金运行管理的思考 摘要 随着连锁企业在我国的迅猛发展，连锁企业运营中的各方面管理备受业内 关注，如信息的管理，商品的管理，客流的管理，资金的管理等，上述方面管理 的好坏直接关系到连锁企业经营效益的好坏和生死存亡， 在各项管理中资金的管 理对连锁企业的健康发展尤为重要，它犹如企业的血液，保证着企业的良性发展 和壮大。连锁企业的资金管理主要包括投资资金，流动资金，货币资金等方面内 容。金是企业的血液，资金管理的好坏关系企业的存亡与发展，目前，部分连锁 企业因为资金管理运用不善，导致经营日渐萎缩乃至资金链断裂而倒闭，企业如 何进行科学的资金管理， 合理对资金进行规划配置， 巧妙使资金
2、增值， 避免风险， 让企业在商海中安全航行， 成为企业日益关注的问题。 基于对连锁企业实际调查， 分析目前连锁企业现金流量管理现状，并提出优化其管理的对策。 关键词 连锁企业；资金管理；资金运行 Abstract With the chains rapid development in China，Chain enterprises in all aspects of operations management has been the industrys concern，Such as information management, product management, traffic m
3、anagement, funds management, The quality of the management of these areas is directly related to the operational effectiveness of the chain and the quality of life and death，Management in the financial management of the chain is particularly important for the healthy development of，It is like the bl
4、ood of enterprises to ensure the sound development of enterprises and growth of；Chain management of funds, including investment funds, liquidity, capital and other aspects of monetary，Kim is the blood, the quality of the relationship between fund management business survival and development， At present, part of chain because the use of poor fund management, resulting in the shrinking operating funds as well as strand breaks and the collapse of.How the fund management of scientific and rational
