1、 毕毕 业业 论论 文文 潍坊市中小零售业物流发展策略研究 装 订 线 摘 要 目前，物流已被提升到企业三大竞争力之一的高度，特别对零售业的大 规模发展产生着重大的作用。正是基于我国零售业的比较弱小的发展现状以 及物流作为“第三利润源泉”在提高零售业竞争力中的巨大作用，本论文从 零售业的物流角度，揭示了零售业物流的内涵，分析了我国零售业的物流现 状及存在的主要问题，探讨了我国零售业的物流发展策略，提供了零售业的 物流发展策略及其实施措施的一个总体决策模型，以求对我国零售业的物流 发展有所启示，进而对我国零售业的发展有所贡献。 本论文以潍坊市中小零售业物流为主要研究对象。在理论与实际相结合 的基
2、础上，通过对潍坊市中小零售业物流的分析，认清随着我国零售业的全 面开放,零售市场的竞争日趋激烈。对于潍坊市中小零售企业而言,如何在竞争 激烈的市场环境下通过发展物流谋求自身的长远发展也就成为急需解决的问 题。 关键词：零售业物流；发展；策略关键词：零售业物流；发展；策略 Weifang City Retail Logistics Development Strategy Study Abstract At present, the logistics have been upgraded to the competitiveness of enterprises, one of three h
3、igh, especially for large-scale development of the retail industry had a significant role. It is precisely because of Chinas relatively weak retail sector as well as the development of logistics as “the third profit source“ in the retail sector improve the competitiveness of the great role, the pape
4、rs from the retail logistics point of view, reveals the meaning of retail logistics, analysis Chinas retail and logistics status of the main problems to explore the logistics of our retail development strategy, provides retail logistics development strategy and the implementation of measures in an overall decision-making model, so the logistics of our retail development some inspiration, and of our country contribute to the development of the retail industry. In t
