1、 I 浅谈平面设计中的海报设计 摘 要 【摘要：对于每个平面设计师来说，海报设计都是一个挑战。海报设计不仅 要让设计出来的海报吸引人，而且要起到传播特定信息的作用。一个好的设计不 仅可以起到传播信息的作用，也可以让更多的人可以驻足停步，可以欣赏设计的 作品。 视觉思维是创意产生的重要因素。视觉思维的模式主要有递进思维、逆向思 维和发散思维三种。文章认为, 作为视觉艺术的海报设计, 在视觉思维模式的影响 下, 应该能在把握好各种设计元素之间的关系, 以及设计环境之间的关系的同时, 产生创新思维, 创作出新颖独特的艺术作品。】 关键词：平面设计，海报设计，原创，创作 II DISCUSSION O
2、F POSTER DESIGN OF GRAPHIC DESIGN ABSTRACT 【In each plane designer, poster design is a challenge. Poster design posters designed not only to make attractive, but also to play a role in dissemination of specific information. A good design can not only play a role in the dissemination of information,
3、but also allows more people to stop to stop, you can enjoy the design work. Visual thinking is one important factor to create o riginality. Generally speaking, there are three main modes o f visual thinking: progressive thinking, contrary th ink ing and divergent thinking. A s a kind o f visual art
4、the design of poster requires the designer to consciously app ly the visual thinking to dealing with the relations among various design elements. Then it is expected to achieve excellent works, which can arouse the receiver s resonance. KEY WORDS: visual，thinking mode ，poster design，design element III 目 录 前 言 1 第 1 章 绪论 2 第 2 章海报设计基础 错误错误!未定义书签。未定义书签。 2.1 单纯 . 错误错误!未定义书签。未定义书签。 2.2 一致 . 错误错误!未定义书签。未定义书签。 2.3 创新- 2.4 表现技能-
