1、 I 关于网上销售问题的研究关于网上销售问题的研究 摘 要 随着网络技术的高速发展， 信息技术作为工具被引入到商贸活动 中， 基于网络和信息技术的电子商务作为一种新兴的交易形式开始受 到各类企业的高度重视，并逐渐在全世界范围内得到广泛应用。 同时 网上销售作为一种新时代的营销模式，正以其成本低、信息量大、传 播范围广、速度快、无时间地域限制、形象生动、可双向交流、反馈 速度等特点显示出传统营销无法比拟的优越性。 网络销售将成为全球 企业竞争的锐利武器。 尽管目前人们对网上销售还缺乏系统完整的认 识，网络销售作为传统工业经济向知识经济转变的必然产物，已经开 始影响企业的经营发展。本文共分四个章节
2、，分别论述了网上销售的 概念及发展，网上销售的优势和劣势，网上销售存在的问题及应对方 案。 希望通过对这些问题的研究能让我们对网上销售有更深一层次的 认识。 关键词关键词：网络营销 传统市场营销 物流配送 电子商务 II Abstract With the rapid development of network technology, information technology was introduced as a tool to business activities, based on networking and information technology began to re
3、ceive various types of e-commerce as an emerging form of trading enterprises attach great importance to, and gradually has been widely used throughout the world. While online sales as a new era of marketing model, for its low cost and wide range of informative, dissemination, speed, without geograph
4、ical restrictions, vivid, two-way communication and feedback speed and other characteristics showed incomparable superiority of traditional marketing. Online sales will become a global business competition the sharp weapon. Although people lack knowledge of system integrity on online sales, online sales as the inevitable product of the transformation of traditional industrial economy to a knowledge economy, have started to affect corporate business development. This article is divided into fou
