1、 摘 要 封面是书籍装帧设计艺术的形象，它是通过艺术形象设计的形式来反映 书籍的内容。在当今琳琅满目的书海中，书籍的封面起了一个无声的推销员 作用，它的好坏在一定程度上将会直接影响人们的购买欲。封面起着美化书 刊和保护书芯的作用 封面是对订联成册后的书芯在其外面包粘上外衣的称呼，封面也称书封、 封皮、外封等，又分封一、封二（属前封）、封三、封四（属后封）。一般 书刊封一印有书名、出版者和作者等，封四印有版权等 封面设计的最终目的，不仅在于瞬间吸引读者，更在于长久地感动读者， 能够折射出设计者对美学意识的感悟以及对形式美的追求与创新。它所表达 的意蕴丰富与否，它的生命力长久与否，均体现在它的创意
2、之中。因此，创 意是封面设计生命之所在封面设计的成败取决定于设计定位。即要做好前期 的客户沟通，具体内容包括：封面设计的风格定位；企业文化及产品特点分 析；行业特点定位；画册操作流程；客户的观点等都可能影响封面设计的风 格。所以说，好的封面设计一半来自于前期的沟通，才能体现客户的消费需 要，为客户带来更大的销售业绩 关键词：书籍封面；制版；Photoshop Adobe InDesign CS3 软件 Abstract Cover is book design art image, it is through the form of artistic image design to refle
3、ct the contents of books. In todays wide variety of books there, book cover up a silent salesman effect, it depends on certain level admiral will directly influence the temptation to people. Cover plays beautification books and protect the book core role Cover is to order after book core al legibly
4、in its outside bread stick on the coat of call, cover also called book seals, cover, WaiFeng etc, and a packet FengEr (genus, before sealing), FengSan, FengSi (genus after sealing). General books FengYi printed with titles, authors, publishers and FengSi printed with copyright, etc the final purpose of the design, not only lies in the instant attract readers, more in long touched reader, that reflects the designers perception of aesthetic consciousness and the formal beauty pursuit and innovat
