1、 包装设计是一门独立的学科，它直接为大众的生活服务，是沟通品牌商品生 产商与消费者之间的情感纽带。在现今品牌竞争的年代，包装的重要意义已远远 超出了其基本功能价值，它已成为宣传商品、促进销售、创建品牌的重要因素。 因此， 让相同的商品以差异化形态展现在顾客眼前就是提高商品在消费者面前就 成为包装设计的主要目的。 世界是色彩斑斓的，人们从色彩中体会自己的真实感受，设计与色彩一样能 够给人们带来激情， 更好的结合色彩设计才能完美的体现， 而在品牌的包装领域， 色彩的设计和分析又有其特殊性， 更好的理解产品理解色彩与各方面的配合才能 更好的进行设计。 本文概述了茶的文化渊源，以及包装的价值。并且分析
2、了商品包装在消费心 理中的体现。通过专业的设计工具，实现了茶叶包装设计的整个流程展示。并对 软件运用中的不足做了简单的阐述。 关键词关键词 包装，消费，文化渊源，设计，流程 ABSTRACT Packaging design is a separate discipline, it is directly the lives of the public service is brand communication between producers and consumers, emotional bonds. In todays era of brand competition, the i
3、mportance of packaging has far exceeded the value of its basic functions, it has become to advertise their products and promote sales, create brand an important factor. So let the differences of the same form of goods displayed in front of customers is to raise the goods in front of consumers has be
4、come the main purpose of packaging design. The world is colorful, people of color realize their true feelings in the design and color as they all lead to passion, in order to better design the perfect combination of color reflected in the brands packaging, color, design and analysis has its specificity, a better understanding of color and understanding of the product with all aspects of the design can be better. This article outlines the origins of tea culture, and the value of packaging. An
