1、 自自 学学 考考 试试 毕毕 业业 论论 文文 题题 目目 中国民营企业如何提高核心竞争力 专专 业业 工商企业管理 学生姓名学生姓名 论文编号论文编号 准考证号准考证号 指导教师指导教师 2011 年度年度 下 ( (上上/ /下下) ) I 中国民营企业如何提高核心竞争力 【内容摘要】 核心竞争力是企业所有能力中最重要、最关键的部分，是企业持续竞 争的优势之源，它的强弱决定了企业在市场竞争中的地位和命运。因此，民营企业如 何提高核心竞争力，是民营企业面临的重要课题。本文分析了核心竞争力的内涵及要 素， 指出我国民营企业核心竞争力存在缺乏企业核心竞争力战略意识、 缺乏核心技术、 缺乏优秀企
2、业人才、缺乏企业文化建设等问题，提出提高民营企业核心竞争力，促进 民营企业发展的对策，如要树立企业核心竞争力战略意识；制定完善的企业制度；要 整合资源，实施品牌战略；要培养高素质的企业人才，提高人才竞争力，建立科学的 选人用人机制；要加强企业文化建设，增强企业文化的凝聚力等。并进行了江淮汽车 企业核心竞争力构建分析，强调民营企业必须重视核心竞争力的培育，才能在市场发 展中取胜。 【关键词】民营企业；核心竞争力；企业管理 II Chinese private enterprises to improve the core competitiveness 【Summary】Core compete
3、nce is the ability of the most important of all, the most critical part of sustainable competitive advantage is the source, it determines the strength of competition in the market place and fate. Thus, private enterprise how to improve the core competitiveness of the important issues facing private
4、enterprises. This paper analyzes the content and core elements of competitiveness, that the core competitiveness of Chinas private enterprises there is a lack of core competitiveness of enterprises strategic awareness, lack of core technology, the lack of good corporate personnel, lack of corporate
5、culture and other issues, proposed to increase the core competitiveness of private enterprises to promote private enterprise development strategies, such as the core competitiveness of enterprises to establish strategic awareness; well-developed enterprise system; to integrate resources, the impleme
6、ntation of brand strategy; to cultivate high-quality entrepreneurship, improve the competitiveness of human resources, establish a scientific selection employment mechanism; to strengthen the corporate culture, enhance cultural cohesion. And conducted JAC build the core competitiveness analysis, emphasizing the importance of private enterprise to the cultivation of core competitiveness in order to win in the market. 【Keyword】Private enterprise；Core compe
