1、 南京信息职业技术学院南京信息职业技术学院 毕业设计论文毕业设计论文 作者 翁白云 学号 60932D31 系部 信息服务学院 专业 市场营销 题目 结合目前商品的过度包装，谈谈如何合理运用包装策略 餐具的包装策略 指导教师 李滨 评阅教师 完成时间： 2012 年 5 月 18 日 - 2 - 毕业设计毕业设计( (论文论文) )中文摘要中文摘要 结合目前商品的过度包装，谈谈如何合理运用包装策略 摘要：包装，标志着企业生产物流的完成和销售物流的开始。包装既是为了保护商 品运输过程中的安全，也是为了帮助消费者识别企业的商品。同时，还是方便消费、 提升产品价值的重要手段。当今市场上，包装已经作为
2、企业物流系统的一个重要组 成部分而受到企业的高度重视！在商品市场激烈的竞争条件下，企业为了追求更高 的效益，利用各种方法来吸引消费者，商家为了抢占市场，利用精美包装的视觉冲 击，吸引消费者的视线，诱发人们的购买欲望，从而达到赢利目的。在短短几十年 里，从硬件到软件，从引进到研发，从借鉴到自主设计，中国包装业得到了空前的 发展，但是目前的产品包装设计并未达到成熟阶段，还存在一些问题。企业为了追 求更高的附加值，往往采取“过分包装”和“欺骗性包装” 。 关键词：包装；过度包装；包装策略；餐具包装；包装结构；合理包装 - 3 - 毕业设计毕业设计( (论文论文) )外文摘要外文摘要 Title :
3、Combined with the current commodity excessive packaging, talk about how to make rational use of packaging strategy Abstract: Packaging, marking the completion of production logistics and sales logistics start. Packaging is to protect goods transportation safety in the process, but also to help consu
4、mers identify the product of the enterprise. At the same time, or convenient consumption, enhance product value the important means. On the market today, packaging logistics enterprises as an important part of the system and highly valued by enterprises! In the commodity market intense competition c
5、ondition, to the pursuit of higher efficiency, using a variety of methods to attract consumers, businesses in order to seize the market, using exquisite packaging visual impact, attract consumer attention, evoked peoples desire to buy, so as to achieve profit goal. In the past few decades, from hard
6、ware to software, from introduction to R & D, from reference to independent design, China packaging industry has been an unprecedented development, but at present the product packaging design has not reached a mature stage, there are still some problems. Enterprises in the pursuit of higher added value, often take “ excessive packaging“ and“ deceptive packaging“. keywords: Packin
