1、 第 I页 旅行社电子商务的发展构想 摘要 当今社会，飞速发展的互连网促使了网络使用技术的广泛运用，电子商务这 种方便快捷的交易模式也被大范围的采用，其中也包括我们的广大旅行社企业。 电子商务被引入到旅行社的经营实践当中， 就必然会影响到旅行社企业的营销环 境改变。旅游电子商务时代的到来冲击着传统的旅行社企业，也在改变着旅行社 的营销环境。文章从什么是旅行社电子商务出发，分析了在旅行社电子商务中开 展关系营销的必要性、重要性、怎样开展等具体问题，提出了在网络时代旅行社 电子商务的新观点，为旅行社的发展指明了一条新的思路。 关键词 旅行社；电子商务； 发展 第 II页 Abstract Toda
2、ys society, the rapid development of Internet network to the wider application of the use of technology, this convenient and efficient e-commerce transactions and also the use of large-scale, including the majority of our travel business. E-commerce was introduced to the travel agency business pract
3、ice, is bound to affect the travel agency business marketing environment has changed. E-commerce era of tourism impact on the traditional travel agency companies, travel agencies are also changing the marketing environment. What is a travel article from e-commerce, the analysis of e-commerce in the
4、travel agents need to carry out relationship marketing, the importance of specific issues such as how to carry out, made travel in the network era of e-commerce and relationship marketing of new ideas and mutually beneficial symbiosis for specified in the development of travel agencies a new way of thinking. Keywords Travel agency; E-commerce; Development 第 III页 目 录 摘要.I Abstract II 第 1 章 绪论 2 1.1 写作的背景与意义. 2 1.1.1 写作背景. 3 1.1.2 写作的意义. 2 1.2 国内外研究现状. 2 1.2.1 国内研究
