1、摘要 Internet 的迅速发展以及发展领域的多元化，基于电子商务平台的供应链管理 的发展趋势也越来越迅速。为了满足客户的需求，并对整个供应链包括供货商、 制造商、分销商及消费者的各个环节进行综合管理，把物流与库存成本降到最低。 而实现这个目标就要对整个供应链系统进行计划、协调、操作、控制和优化，从 而将顾客所需的正确的产品能够在正确的时间，按照正确的数量、正确的质量和 正确的状态送到正确的地点，并将总成本达到最佳化。 本文通过电子商务的供应链管理的理论， 在对供应链管理资料的收集与整理的 基础上，通过对利丰集团、Timberland、Diageo、利和经销等供应链管理成功案例 进行分析，阐
2、述供应链在企业管理中的应用。在满足客户需求的基础上，提出从 四个方面解决供应链管理的优化问题：一是控制供应链各环节成本，二是优化供 应链管理的流程，三是开发新技术及提高管理者的技能，四是整合供应链管理。 关键字：关键字：供应链管理，优化，整合模型 ABSTRACT The rapid development of Internet and the diversification of development areas of e-commerce platform, based on the development trend of supply chain management is bec
3、oming more and more quickly.To satisfy the needs of customers, and to the whole supply chain including suppliers and manufacturers, distributors and consumers every link of the comprehensive management, logistics and inventory costs to a minimum.And to achieve this goal of the whole supply chain sys
4、tem planning, coordinating, operation, control and optimization,Thus the customer needed the right products at the right time, to the right quantity, the right quality and the proper state is delivered to the right place, and will always costs reached optimization. This article through the electronic commerce to supply chain management theory, to supply chain management in the collection of data and arrange the basis. Through to li&fung, Timberland, Diageo, such as the supply chain management an
