1、 体验经济视域的主题公园经营管理体验经济视域的主题公园经营管理 摘要：摘要：主题公园作为一种新兴体验式旅游形态得到了越来越多人的认可和接 受，在世界各国发展迅速。在中国，主题公园虽然在短期内得到了初步的发展，但 也出现了很多经营管理方面的问题。 本文基于体验经济核心理论， 对主题公园的概 念、特点、产生条件等基本内容进行了整合性归纳、描述，从体验创新、体验质量 和体验延展三方面指出了国内主题公园所存在的问题和不足， 并相应地提出了营造 良好体验的措施策略。最后，本文阐述了主题公园产业在未来的发展趋势。 关键词：关键词：体验经济；主题公园；经营管理策略；发展趋势 THE MANAGEMENT O
2、F THEME PARK IN THE VIEW OF EXPERIENCE ECONOMY ABSTRACT: Theme park, a rising experienced tourism product, has been quickly accepted and welcomed by enormous tourists around the world in the past years. In China, despite the theme park industry do get a golden flourishing opportunity in a short peri
3、od, there are also some drawbacks existing in the business and management field. Based on the core theories of experience economy, we briefly review the definition, basic characteristics and backgrounds of theme park; Then, the essay points out some common problems from the aspects of “experience cr
4、eativity“, “experience quality“ and “experience extension“ with some practical strategies to “build up an enjoyable experience“ for the tourists; Besides, some general trends of theme park industry are also mentioned in the last part of this article. Key words: Experience Economy,Theme Park, Business and Management Strategy, Future Development 目目 录录 前言 . 1 一、主题公园产业的产生与发展条件 . 2 （一）主题公园概念的产生 . 2 （二）主题公园的基本特征 . 3 1. 主题策划的创新性 . 3 2. 接待服务的多样性 . 3 3. 表演项目的互动性 . 4 4. 衍生产品的丰富性 . 4 5. 投资经营的风险性 . 4 （三
