1、 本科毕业论文 中国农村数字电影的盈利模式探究 中国农村数字电影的盈利模式探究中国农村数字电影的盈利模式探究 摘要摘要：我国的农村数字电影现在是属于放映环节。在放映端，数字电影将中国的数 字电影市场大致分为三个层次： 第一个层次就是商业性影院,第二层次是中小城市的二级数 字影院。第三个层次就是农村和社区的流动放映。农村数字电影市场具有半商品半公益的 特点，一直依靠行政收费和计划分配的农村电影免费放映模式维持运转。中央和地方的二 元经济结构，农村市场的低端和混乱，农村受众的非理性和低消费能力，这几个特点决定 了，农村数字电影必须走政府补贴为辅，企业自主经营为主，运用现代院线制来经营管理 农村放映
2、队；以广告和赞助为主打，以农民自愿缴纳的半免费模式为辅助；以放映员为主 体的农村数字电影经纪人制度，将农村红白喜事，节庆，社区活动等盈利性的农村数字电 影相结合的现代产业化道路去推动农村流动数字电影的盈利。 关键词关键词：数字电影；盈利；农村 THE STUDY OF DIGITAL CONEMAS PROFIT MODEL IN CHINAS RURAL AREA ABSTRACT：Digital Cinema in Chinas rural areas is one of Show link. In the show end, Chinas digital movie market can
3、 be divided into three levels: The first level is the commercial theater, The second level is the small digital cinema in the small city ,The third level is that the mobile units in rural areas and communities. semi-rural semi-public goods is one of the Digital cinema market in chinas rural market c
4、haracteristics,and and it runs on the free mode that relis on administrative fees and planned distribution of the film for free screenings in rural areas. Central and local dual economic structure,The low end of the rural market and confusion,Rural audiences and low spending power of non-rational,these characteristics belong to the digital cinema in chinas rural area,so they should run on The road of modern industry. Digital cinema in chinas rural area should b
