1、英文文献英文文献分析分析报告报告 1，英文引用信息：英文引用信息： Kaur, Anupriya; Medury, Yajulu.(2013).SEM Approach to Teen Influence in Family Decision Making. Contemporary Management Research, 3(Sep), 323-342. 论文标题：家庭决策中青少年影响的结构方程建模方法 2，英文摘要及译文英文摘要及译文 The primary purpose of this paper is to provide an empirical design on teen i
2、nfluence and its predictors in the context of family decision making. Structure equation modeling (SEM) is employed to test the proposed conceptual model on teen influence and its predictors. The SEM approach also provides for the construct validity of the key measures. Results indicate that teenage
3、 children in urban Indian households significantly influence purchase-related decisions in the family. The findings from the empirical data suggest that peers, shopping and the Internet are significant predictors of teen influence in family purchases, although the medias role is marginalized (as a p
4、redictor) to the influence that teenagers have in family decision making. This study is significant, as great scholastic interest is placed on such contemporary research, which aims to discern the role of a variety of factors that impact teen influence in the family. This study also addresses the pr
5、oblem of construct validity of key measures, which has been somewhat overlooked in the past research.这篇文章的目的是提供一个青少年 及其预测在家庭决策上的影响的一个经验设计。结构方程模型用来测量所提 出的概念模型对青少年的影响和它的预测。结构方程模型还提供了对关键措 施的结构效度。结果显示青少年在印度城市家庭中显著的影响家庭的购买决 策。实验的数据表明同龄人，购物以及网络明显地预测着青少年在家庭购买 中的影响，尽管媒体的角色在这个设计中被边缘化了。 3，Introduction 及译文及译文
6、Wordsworths immortal line “the child is the father of man“ assumes new meaning in todays consumption-driven society, where the younger family members seem to influence, if not dominate, their elders. Childrens influence in family decision making (FDM) is increasingly recognized and acknowledged by marketers,academicians and researchers alike to such an extent that, over the years, marketers - especially those dealing with children - added another P to the list of the traditional 4 Ps: “p
