1、_ 摘要 随着世界旅游业成为“早晨八九点钟的太阳” ，民俗风情旅游产品也以独立的 资格和奇特的风采昂首进入旅游市场。 我国是一个多民族国家,56 个民族共同创造 了祖国悠久的历史和灿烂的文化。汉族和各少数民族的服饰饮食、婚丧嫁娶、待 客礼仪、节庆游乐、民族工艺、建筑形式等等,都各有特色,形成了我国丰富多彩 的民俗文化景观。这些民俗文化现象,以其丰富的内容、浓厚的地方色彩、鲜明的 民族特点,吸引着大量的国内外游客,构成我国民俗旅游开发的丰厚资源,具有极 高的旅游价值。近些年来，国内外民俗风情旅游业的蓬勃发展和西藏自治区人民 政府对旅游业的因势利导为西藏民俗风情旅游业的快速发展提供了千载难逢的机
2、遇,其开发利用初见成效。所以，要想将西藏的民俗旅游业继续做大做强，就必须 坚持科学发展观，合理规划，统一布局，才能使西藏民俗风情旅游业持续发展下 去，取得更大的效益。 关键词：西藏；民俗风情旅游；现状；发展 _ Abstract As the world tourism industry as “the morning sun at eight or nine“, folk customs travel products to independent status and peculiar style head into the tourism market. China is a multi
3、-ethnic country, 56 ethnic groups together to create the countrys long history and splendid culture. Han and the ethnic clothing eating, weddings and funerals, hospitality etiquette, festivals, recreation, national technology, architectural forms, etc., have their own characteristics, formed a rich
4、and varied folk culture landscape. These folk culture phenomenon, with its rich content, rich local color and distinctive ethnic characteristics, attracting a large number of domestic and foreign tourists, constitute the development of Chinas rich tourism resources of folk, with a high tourism value. In recent years, domestic and internati
