1、 动画片营销推广模式分析动画片营销推广模式分析 摘要：摘要：本文研究的核心命题是动画产业市场营销，核心观点是动画市场营销是动 漫产业发展的重中之重。 动画片的推广是否成功， 在很大程度上决定了动画产业的发展。 对动画片营销推广模式的分析，能更全面的总结市场需求，更有利的推广动画片。通过 中国动画片营销推广以及美、日、韩三国成功的推广模式分析，对中外动画市场营销战 略进行对比研究并对中国动画市场营销提出合理建议。整合传统的推广模式；加强动漫 产业链中各部分的整合； 加强对新型推广模式的发展等。 提高我国动漫产业的发展速度， 进而提升我国创意产业的发展进程，为构建新型城市提供动力与活力，促进创新成
2、果向 实际效益转化。在动画市场营销的基本概念分析、营销现状了解、营销战略的综合研究 及我国动画市场营销等方面进行了认真研究。从中我们认识到动画片的营销推广必将成 为推动中国动漫产业发展的重要环节。 关键词：关键词：动画；市场营销；营销战略 CARTOON MARKETING PROMOTION MODEL ANALYSIS ABSTRACT: The core proposition of this paper is about the marketing of the cartoon industry market and the core view is that the marketin
3、g is the most important point of this industry. The development of the cartoon industry depends on the success of the promotion. By analysising the way to promote makes us know better about the aquirment of the market and we know much more about how to promote. By the analysisment of promoting we do
4、 in China and the experiences in the USA, Japan and Korea, we find the differences among their marketing strategies and make suggestions to our motherland. Integrate traditional promoting ways, strength all parts in the chain and develop new ways. Increase the developing speed of cartoon industry and then increase the developing of our countrys creative industry, Providing power and vitality to develop new city, to promote innovation to the actual conversion efficiency. Articles in the cartoo
