1、 1 本科生毕业论文 论文题目论文题目：特许经营欺诈防范的策略研究特许经营欺诈防范的策略研究 2 特许经营欺诈防范的策略研究特许经营欺诈防范的策略研究 摘 要 特许经营欺诈会阻碍特许经营的健康发展，干扰特许经营的诚信建设，预防特许经 经营欺诈具有重要意义。本文在归纳特许经营欺诈现象的基础上，站在中立角度，从特 许经营体系内及体系外两个方面入手，对特许经营欺诈产生的原因进行分析：特许经营 双方的有限理性、特许经营双方却发信任、特许经营市场信息不对称，行政机关缺乏监 管力度，第三方机构缺乏监督及积极宣传；同时从一般意义上，从特许经营体系内及体 系外提出了相应的对策建议：行业协会来增强特许经营双方互
2、信，通过政府部门增加其 监管力度，以及媒体机构的监督及宣传共同来预防特许经营欺诈。 关键词：关键词：特许经营欺诈；体系内原因；体系外原因；体系内外政策建议 THERESEARCH ON FRANCHISING FRAUD RREVENTION ATRATEGY ABSTRACT Franchising fraud will hinder the healthy development of the franchise, interfer the franchise honesty construction, thus it is important to prevent the franchi
3、se business fraud. This paper summaries the franchise fraud phenomenon, and analysis the franchise for the reasons of the fraud on the basis of stand neutral point of view, and the franchise from within the system: the rationality,franchisors and franchisees,the lack of trust between franchising par
4、ties, the information asymmetry in franchising market , the lack of supervision in administrative organs, the lack of supervision and positive publicity by the third party agencies.later,this essay puts forward the corresponding countermeasures from the general sense, : strengthen franchising mutual trust through the industry association, and through the government departments increasing its supervision, and the supervision of the media organizations and propaganda work, to prevent franchi
