1、 第 1 页 共 14 页 The Social Pragmatic Failures in Cross-cultural Communication 1 Introduction Recently, there is a wave of globalization due to factors including mass access to internet, globalization of industry, and expansion of educational exchanges and so on. New technologies, growth of the worlds
2、population, and shift in the global economic area have all contributed to the increase in cross-cultural communication. Therefore, cross-cultural communication has become indispensable today. Language used by human beings is the most basic tool for communication, which plays a crucial role in the pr
3、ocess of human historical development. We use words to persuade, to exchange ideas, to express views, to seek information, and to express feelings. We made cultural choices when we are using human language to communicate with other people. Culture shapes our ideas and plays a crucial role on influen
4、cing our way of using language. At the same time, language can also be considered as a window to the culture. They are closely connected with each other and can never be separated. Therefore, we should not only learn linguistic skills well but also know much knowledge about foreign cultures if we want to conquer a foreign language and become an effective communicator. But the fact is that many people didnt pay much attention to the cultural backgrounds and used words to communicate with oth
